A corporation in the United States is about to expand its
business globally. As part of this expansion, it will begin to sell its
products in Europe and Asia. In addition, it plans to open a manufacturing
plant in Asia. The president and chief executive officer (CEO) is concerned; he
has heard many stories of companies that have tried to expand globally, but
operations either failed miserably or did not live up to expectations because
of the cultural differences.
The CEO has asked your group to research problems that other
corporations have had with the process of expanding globally and develop a plan
to avoid these types of intercultural errors and missteps.
As a group, you will select a multinational corporation or
international nonprofit agency that has encountered these problems (this can be
a previous or current employer of yours). Using the Internet and the library,
each individual in the group will research the corporation or organization to
discover any cultural barriers that the corporation or organization encountered
as it attempted to expand globally.
Need 5 different references... this is important
You can either do it on McDonalds or Coca-Cola.
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