BUS 599 Capstone
Project
Assignment 4 capstone project
Research the Internet or the
Library for a publicly traded company and then download the annual
report for the most recent year reported for use in this assignment.
1. Analyze the company’s mission and vision statements
against the performance of the organization. Then, evaluate how well the
company lives out its mission and vision statement. Provide support from the
organization’s performance in your evaluation.
2. Assess how the organization’s strategic goals link to the
company’s mission and vision.
3. Analyze the company’s financial performance to determine
the link between the company’s strategic goals, strategy, and its financial
performance. Detail your findings.
4. Conduct a competitive and marketing analysis of the
organization to determine strengths and opportunities.
5. Apply the appropriate strategy (low cost,
differentiation, or niche) that will maximize the organization’s return to
shareholders. Provide a detailed rationale for the reason you chose this
strategy and state the expected outcome(s).
6. Create a detailed scenario in which a merger or
acquisition would be a viable strategy to implement. Consider who the merger or
acquisition would involve, the market conditions making it a good choice, and
the type of strategy that would make it a success.
7. If you were a leader in this organization, determine the
appropriate rewards that would best motivate employees toward achieving the
desired strategy. Review the financial performance of the company to ensure the
rewards are appropriate. Justify your selection.
8. Evaluate how the company’s current strategy supports or
discourages ethical business behaviors (or perhaps both). Discuss how you
arrived at your assessment.
9. Use at least six (6) quality academic resources in this
assignment.
Note: Wikipedia and other Websites do not qualify as
academic resources.
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