Competitive analysis Mastering e Business
A Company for Today: Mastering e-Business Mastering Business
centers on CanGo, a fictional Internet startup that retails a variety of
products and services, ranging from books and videos to online gaming services.
Through the collection of episodes, the CanGo team deals with practical issues
of business in ways relevant to the realities of today's business world. CanGo
brings into focus a variety of issues important to businesses in general, and
particularly those engaged in the challenging world of e-commerce. For example
users: • Experience the growing pains of a new e-Business as Elizabeth
struggles to define the mission of her young company and see it through the
process of launching its IPO. • Confront the implications of the changing
attitudes toward work and resources in the e-commerce world. • Encounter
compelling examples of the CanGo team responding to change as it occurs,
forming the internal and external alliances they need to ensure the firm's
healthy growth. CanGo Resources Supporting the CanGo videos is a wealth of
resource material. For example: • Exercises geared around a CanGo intranet:
Several exercises send users to the site, where they read and evaluate
strategic plans, mission statements, management memos, and other documents. •
In addition, many exercises include links to the sites of some of today's top
business organizations. These links enable students to step out of the
fictional world of CanGo and apply their growing knowledge to the work of
actual firms.
Ethel is a very detail-oriented and meticulous accountant.
The company depends on her to always consider the potential costs of all the
exciting new ideas at CanGo. She can be counted on to raise important issues
and help differentiate profitable projects from those with less potential.
Warren has been with CanGo since its inception. He is a realist and everyone
knows that it is thanks to him that many new ideas become realities. Warren is
a sports buff and is called Coach by his CanGo staff. Maria is a real people
person who has to make many of the hard decisions regarding hiring and firing.
Many employees turn to her to discuss personnel issues. Elizabeth counts on
Maria to provide advice and feedback. Andrew is enthusiastic and creative in his
work. He keeps his eye on what the competition is up to. He loves coming up
with cool new ideas, and as far as CanGo is concerned, he's always thinking,
"What are we going to do tomorrow?" Elizabeth is CanGo's founder.
She's a smart, enthusiastic, and driven CEO. She can be intimidating to some
employees, but evokes a great deal of admiration from them as well. She's a
visionary with a very magnetic personality. Whenever new ideas emerge within
CanGo, Clark can be counted on to ask, "Are we making our shareholders
more money with this idea?" Clark adds an air of respectability to the
young firm. His approach is always to ask, "How does this idea add value
to the firm?" Gail is a perfectionist by nature and very serious about her
work at CanGo. She is quick to volunteer and is willing to work extra hours to
get the job done. She is liked and respected by her CanGo peers. Nick is best
known for his sense of humor. He is a recent college graduate and though he is
inexperienced, he is anxious to please. For the most part, his fellow staff
members tolerate his good-natured antics. Whitney is a single mother who enjoys
her job at CanGo. She was attracted to the company by Elizabeth's concern for
her employees and her desire to build an employee-friendly firm. Debbie is a
teacher by training who likes the teamwork at CanGo. She enjoys the fast-paced
e-Business environment that CanGo operates within. My part: competitive
analysis
Please see attached guide. Need five slides and 2-3 pages
for a paperStudents will assume the role of consultants to CanGo. They have
been brought in to advise the management team as to appropriate courses of
action needed to address various challenges facing the firm. As external
consultants, students will observe (through viewing of videos) CanGo’s
personnel and interactions in various group settings as they describe and
attempt to address some of the company's most pressing challenges.
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