Briefly describe the company and its major products or
services
Select a company in an industry that interests you. Using
online resources, gather both quantitative and qualitative information
concerning the company, the industry, the industry structure, the government
regulatory environment, and risks.
Write a 6-8 page paper in which you do the following:
1. Briefly describe the company and its major products or
services. 2. Analyze the principal forces acting upon the supply and demand the
company is experiencing, using any financial information you feel is relevant.
3. Discuss the market structure of the company as well as the company’s
application of marketing tools such as pricing practices, non-price
competition, market structure, barriers to entry, etc. within the firm’s
structure. 4. Discuss risks that the company faces, including whether each risk
is internal, such as supply constraints or design delays, or external, such as
economic, environmental, or regulatory. 5. Describe how the company can plan to
mitigate each risk as well as how some risks may increase profitability.6.
Discuss the company’s business cycle and the forces that control the cycle such
as weather, technology releases, or regulations. 7. Given what you have learned
in the course, determine what decisions you would make to ensure future growth
for the company.
The following are specific course learning outcomes
associated with this assignment: • Estimate demand and supply. • Analyze and
describe industry and market structure. • Evaluate internal and external risks
faced by an organization. • Use technology and information resources to
research issues in managerial economics. • Write clearly and concisely about
managerial economics using proper writing mechanics
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