BUS 317 Entire Course

BUS 317 Entire Course

BUS 317 Week 1 Discussion 1 What is Advertising?

What is Advertising? Define advertising and summarize its role in business. Synthesize how advertising might be used for an organization to gain a competitive edge. Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing. 

BUS 317 Week 1 Discussion 2 Advertising Agencies

Advertising Agencies. Identify the main types of advertising agencies. Illustrate your response by giving an example of what type of advertising agency to use for a small business, a non-profit organization, and a global organization. 

BUS 317 Week 1 Quiz

Question 1. : Within Jon’s perception process, the smell of sawdust at the lumber yard was an example of a stimulus.

Question 2. : Which of the following statements about local advertising is true?

Question 3.

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Tina is a new student at a private academy. She values the opinions of her new classmates and tries to dress just like them. She watches the same television shows they watch and tries to copy their hair style and the way they stand. For Tina, her new classmates are a(n):

Question 4.

:

The _____ refers to the bundle of values built into a product aimed at satisfying various functional, social, psychological, economic and other consumer needs and wants.

Question 5. : In a decentralized advertising system, the company sets up separate ad departments for different divisions, subsidiaries, regions, brands or other categories that suit the company’s needs

Question 6.

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The _____ element of the marketing mix includes the way the product is designed and classified, positioned, branded and packaged.

Question 7.

:

According to the human communication process, the baby boomer who read all of the copy in an ad for Lyrica, a prescription for people who feel tingling or burning sensations in their feet, would be a(n):

Question 8.

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Harrison has walked past a Mercedes dealership every weekday for the last eight months. Each time he passes, he examines the red Mercedes convertible in the showroom. He is now wondering whether he should buy the convertible and sell his SUV. Which of the following terms best describes what Harrison is doing or showing by his actions?

Question 9. : Consumers are immune to psychological pricing.

Question 10.

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Toys ‘R’ U.S. has divided its advertising department into two sections: Toys ‘R’ U.S. United States and Toys ‘R’ U.S. International. Toys ‘R’ U.S. International is further divided into individual overseas locations including Italy, Germany, France, Hong Kong, Singapore and Canada. Given these facts, it would appear that the Toys ‘R’ U.S. ad department is organized by:

BUS 317 Week 2 Assignment The Evolution and Importance of Advertising

The Evolution and Importance of Advertising. In a three- to four-page paper (excluding the title and reference pages) you must:

1. Explain how advertising has evolved into its current state.
2. Describe changes taking place in today’s advertising industry.
3. Describe how a target market helps the manager in an advertising plan. 4. Explain the role economics plays in advertising.

You must use at least three scholarly sources (two of which must be from the Ashford University Library), in addition to the course textbook, and format your paper according to APA style guidelines as outlined in the Ashford Writing Center. 

BUS 317 Week 2 Discussion 1 Advertising on Social Networks

Advertising on Social Networks. After reading the article, “Facebook’s New Advertising Model: You,” discuss how Facebook’s “Expanded Premium Ad” has advertisers standing in line to advertise on Facebook. How will this method of inserting a friend’s name as a product endorsement affect purchase intent? Respond to at least two of your classmates’ posts. 

BUS 317 Week 2 Discussion 2 Creative Strategy

Creative Strategy. Identify a minimum of three of the most important issues that must be considered when writing the creative strategy and objectives for an advertising campaign. Interpret the steps and issues and evaluate how each component affects buying behavior. Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing. 

BUS 317 Week 2 Quiz

1.                  Truly great ads have certain characteristics in common. These characteristics are referred to as:

2.                  Writing for radio requires clearer copywriting than writing done for any other media.

3.                  According to the creative pyramid, the first step in copywriting and art design is to:

4.                  Once the best ad design is chosen, the layout serves as a blueprint.

5.                  A questions such as “Why do you allow your child to have a pet?” would most likely be a part of a _____ research project.

6.                  Printers often refer to paste-ups and mechanicals as camera-ready art.

7.                  Who is ultimately responsible for the final form an ad takes?

8.                  Advertising is one of the largest costs in a company’s marketing budget.

9.                  Strategy is at the root of all great creative work.

10.              Every product in the market assumes some position based on consumer perception.

BUS 317 Week 3 Discussion 1 Selecting Media

Selecting Media. Analyze and discuss factors associated with the most appropriate media mix for an advertising campaign and the skills required to make a media selection. Why is it important to 

understand the characteristics of media options? Develop a SWOT analysis on at least two of the marketing channels you might select for an advertising campaign. Support your analysis with at least three references.

Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing. 

BUS 317 Week 3 Discussion 2 Media Pros and Cons

Media Pros and Cons. Identify the pros and cons of using radio, print, television, and digital media. Select two and discuss the pros and cons of using each media for an advertising campaign, including the legal considerations for each alternative.

Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing. 

BUS 317 Week 4 Discussion 1 Out-of-Home, Direct Mail, & Specialty Advertising

Out-of-Home, Direct Mail, & Specialty Advertising. Identify the different options for out-of-home, direct mail, and specialty advertising and give an illustration for each. Imagine you or your organization wants to start a lawn mowing businesses, and assess each of the listed alternative forms of advertising to determine its benefits and downfalls in this situation. 

Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing. 

BUS 317 Week 4 Discussion 2 Media Planning & Buying

Media Planning & Buying. Evaluate the factors that must be considered when planning a media advertising campaign (Hint: reach, frequency, continuity, cost per thousand, etc.). How does an organization measure the effectiveness of an advertising campaign?

Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing. 

BUS 317 Week 4 Quiz

Question 1. What is the most commonly used type of out-of-home media?

Question 2.

One of the benefits offered by outdoor advertising is control of the ad’s physical appearance.

Question 3.

To achieve greater reach on a limited budget, some frequency and/or continuity has to be sacrificed.

Question 4.

The Highway Beautification Act of 1965 controls all outdoor advertising.

Question 5.

When the sponsors of a charity golf tournament purchased commercial time on local television, the station’s sales rep promised a total exposure for the ad of 32,000. In other words, the _____ for the commercial would be 32,000.

Question 6.

Each year, Darwin Septic Tank Company gives its customers calendars with the business’s address and phone number on the bottom of each page. This calendar is an example of a(n):

Question 7.

The 30-sheet poster panel is sometimes referred to as the poster extravaganza.

Question 8. The mobile billboard is a cross between billboards and transit advertising.

Question 9. When the sponsors of a charity golf tournament purchased commercial time on local television, the station’s sales rep promised a total exposure for the ad of 32,000. In other words, the _____ for the commercial would be 32,000.

Question 10.

Question :

Painted bulletins are very costly, but some advertisers overcome this expense by

BUS 317 Week 5 Discussion 1 Ethics in Advertising

Ethics in Advertising. Identify and discuss the ethical responsibilities of an advertiser, including the legal and regulatory perspective. Assess what the industry has done to meet those responsibilities, giving a specific example.

Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing. 

BUS 317 Week 5 Discussion 2 Social Responsibility

Social Responsibility. Assess some of the criticisms aimed at the advertising industry. Determine whether or not advertisers create advertising copy in the best interests of society, giving a specific example.
Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing. 

BUS 317 Week 5 Final Paper

Based on all chapters in the course text, choose an advertising topic for the Final Paper from the suggested list below, or choose your own advertising topic (be sure to obtain instructor approval). Your paper must:

1. Define the advertising topic.

2. Describe its effect on the advertising industry.

3. Explain how this advertising topic might aid managers in using the advertising campaign to achieve business

objectives.

4. Describe the role the topic plays on consumer behavior.

5. Analyze how this advertising topic is implemented in a specific organization, chosen from an article retrieved in

the Ashford University Library.

Suggested Advertising Topics:

• Advertising in the 21st century

• Ethical and Social responsibility in advertising

• Advertising to children

• Public service announcements

• Media planning and buying

• Advertising media (radio, television, print, digital)

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