Introduction to Logistics/Supply Chain Managment help
Task Name: Phase
4 Individual Project
Deliverable Length: 1,800–2,250
words + section IV in Excel template
Details: Weekly tasks
or assignments (Individual or Group Projects) will be due by Monday and late
submissions will be assigned a late penalty in accordance with the late penalty
policy found in the syllabus. NOTE: All submission posting times are based on
midnight Central Time.
Key Assignment Draft
The rough draft must be a completed paper, with APA
formatting, all 7 sections complete (using Roman numerals of each section per
the outline), references, and good grammar.
You were recently hired as the VP of Logistics for the ABC
Manufacturing Company. This is a new position. During the lengthy interview
process, the CEO shared her strategic plans for worldwide growth in the
company’s consumer sales. Previously, sales had been confined to domestic sales
only. As a result of little staff logistics expertise, the company had kept the
traditional logistics model of shipping all finished products from its
warehouse and factory location on the East Coast of the United States, even
though there was a growing market on the West Coast that competition was
serving from a West Coast warehouse. However, the CEO pointed out that despite
its national popularity from a feature and quality perspective, it seemed to
penetrate poorly on the West Coast because of her need to charge higher prices
as the result of higher shipping costs.
The marketing manager tried to mitigate this competitive
disadvantage by freight equalization so that end customers would pay the same
amount of shipping costs as West Coast competition charged, regardless of where
they were located. This met with some insignificant success because timeliness
of delivery was another important issue. Therefore, the CEO had asked you, as
your first assignment, to write a white paper to address the following specific
points. She remembered that you had quite a bit of experience addressing some
or all of these issues during your career. As a stickler for formatting, she
has specifically asked you to use the following Roman numeral sections and
headings in the paper:
Section I: Introduction (300 words)
In general, what are the qualitative pros and cons for domestic
sales of having multiple distribution centers and shipping locations in the
United States?
In general, what are qualitative pros and cons of having one
or more international distribution centers for international sales, as opposed
to shipping directly from a U.S. manufacturing location warehouse?
What are the opportunities and challenges of being a
supplier to an internationally based mass merchandiser?
Section II: Decision-Making Criteria (500–750 words)
The CEO is considering either expanding the warehouse next
to the East Coast manufacturing plant; or for the same total construction and
operating costs, building a West Coast distribution center; or for the same
total construction and operating costs, building a combination manufacturing
and warehouse location on the West Coast. As a completely separate issue, she
is also considering opening a distribution center overseas, to serve the
fast-growing warm weather markets of France and Spain.
Given the following general information, what are at least
10 criteria that must be considered when locating a new or expanded shipping
warehouse domestically? Internationally?
The products are primarily medium- and large-size insulated
coolers, like you might use for a picnic or trip to the beach. As a result, no
matter what mode of shipping is used, transportation firms charge by space, or
cubic feet, rather than weight, which is the more normal method.
The coolers are made of 3 components, which are all produced
by suppliers solely on the East Coast.
The market is very competitive with generally stable or
decreasing marketplace prices because of this competition.
In states and countries that are warm year-round, sales are
pretty steady; in countries and states that have seasons, 90% of sales occur in
the May–August period.
The raw materials to make this product are bulky, and
inbound shipping from the East Coast suppliers currently represents 20% of
total raw material costs.
Domestic demand is expected to increase 5% annually;
international demand is expected to increase 15% annually.
Right now, to keep West Coast customers happy, the CEO says
that they only charge those customers the local freight cost of shipping, which
is $200 for anything up to half a truckload.
The current exchange rate is 1 euro = $1.50.
Section III: Metrics to Assess Success (300–400 words)
Identify and describe at least 5 metrics that you would use
to assess the success of any logistics plan involving you as a manufacturer and
an internationally based mass merchandiser.
Why did you pick these?
Section IV: Quantitative Factors (Excel Spreadsheet)
What is your quantitatively based recommendation based on
the data in section II and below as to whether you should open a West Coast
distribution center to address West Coast customers, just add on to the
existing East Coast factory and warehouse, or build a combination West Coast
manufacturing location and warehouse?
Use this template to show your numeric calculations. Without
calculations shown for how you reached your conclusion, section IV will earn 0
points. REMEMBER: Decisions like this are based on a comparison of option A
versus current methods, or option B versus current methods.
The products are primarily medium- and large-size insulated
coolers, like you might use for a picnic or trip to the beach. Each cooler
occupies 2 cubic feet of trailer truck space; trailers are 10 x 10 x 40’ long
and cost $1,000 to ship from the East Coast to the West Coast.
The coolers are made of 3 components: 1 lb of raw material
A, 1/4 lb of raw material B, and 1 gallon of material C, weighing 10 lbs. Based
on this information, the added freight cost to get raw materials to a West
Coast manufacturing location would be $0.20, $0.20, and $0.60 per finished-good
unit, respectively.
The mass merchandiser location on the West Coast will be
purchasing 10,000 units per week, but in lots of only 1,000 at a time because
of their retail store space constraints.
The market is very competitive, with generally stable or
decreasing marketplace prices.
In countries that are warm year-round, sales are pretty
steady; in southern countries and states or those that have seasons, 90% of
sales occur in the May–August period.
The raw materials to make this product are bulky, and
inbound shipping from the suppliers to the manufacturing plant represents 20%
of total raw material costs. These raw materials are supplied in the United
States from the East Coast; they are not available elsewhere.
Domestic demand is expected to increase 5% annually;
international demand is expected to increase 15% annually in France and Spain,
but only 2% in Northern European countries.
In the past, to keep West Coast customers happy, the CEO
agreed to freight equalize customer shipping charges to be competitive with
West Coast competition. She says that they only charge those customers the
local freight cost of shipping, which is $200 per delivery for anything up to
half-truckload quantities.
Section V: nonquantitative Factors (400–500 words)
Identify at least 5 subjective, nonquantitative factors to
also consider in the section IV recommendation.
Section VI: Conclusion (200–300 words)
What are the 3–5 most important points that you want the CEO
to understand about this entire decision-making process?
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